How has your organisation stayed ahead of the competition this year?
We started out this year by asking how we can be better than the last year in terms of improving guests’ experience and our quality of service. In essence, our main competitor is ourselves.
Firstly, we invested extensively in recruitment and training this year. Secondly, we also invested in technology including a new messaging service, faster Wi-Fi and a new AV system. For f&b, we recruited a new executive chef. Finally, the largest portion of our investment is still going towards renovation and refurbishment this year.
What three factors are critical in bringing your organisation continually forward into the future?
At Royal Cliff, we place great importance on getting the whole organisation aligned to our culture. We remain on top of current trends using a modern style of management to enhance our legacy of heritage and tradition.
The second factor is to differentiate ourselves by aiming to be a luxury destination where people see us as a place for magical holidays and extraordinary events. The plethora of facilities that we present our guests means that they never have to leave our property.
Finally, we also work towards building a strong relationship with our guests. We prioritise solving every problem as soon as it arises and ensure our managers are chatting more with our guests.
What can your trade partners and customers look forward to in doing business with you in 2019?
Our meeting rooms have been installed with oxygen enhancer technology to ensure all delegates remain fresh and alert throughout events. We have partnered with professional corporate trainers to offer a complete teambuilding or workshop experience. Our future packages will include fortune tellers during coffee breaks, massages and much more so stay tuned.
Our renovations will be completed by this year to reveal a new façade, lobby area, bar and breakfast offerings. We will also be creating more exciting events such as a comedy festival, sports tournaments and themed parties.
In conclusion, we are working on a cardless loyalty programme. With only their usernames and passwords, guests will be able to unlock a multitude of benefits when they book direct with the hotel.
Credits to Vitanart Vathanakul, CEO, Royal Cliff Hotels Group and PEACH