How has your organisation stayed ahead of the competition this year?
As a legacy carrier, we place strong emphasis on developing products and services to maximise customer satisfaction when travelling with THAI. The world renowned Thai identity and hospitality is also the strength in our service, and as the ambassador of Thailand, we integrate this unique trait in both our services and products to enhance flying comfort and convenience.
What three factors are critical in bringing your organisation continually forward into the future?
Today, the competition in the airline industry is intensified and heightened, especially for the legacy airlines, due to the emergence of low-cost carriers.
For many businesses, to move forward does not always mean to become a large organisation. As for THAI we see it is necessary to streamline our business, apply effective cost-cutting measures to cut unnecessary expenses, stop flying to unprofitable routes, increase co-operation with partners and airline peers, embark on a new dimension of business such as research and development, and the most important of all, maintain the highest standard of operational safety and good governance principles.
THAI is also active in terms of projects and activities, contributing to the development of the society while helping to reduce the effects of global warming, greenhouse gases and the trade of protected wild animals and their products.
What can your trade partners and customers look forward to in doing business with you in 2019?
THAI will continue to work in close co-operation with business partners such as hotels, travel agents, financial institutions and government organisations to promote Thailand as the MICE destination of choice.
Following the current government’s Thailand 4.0 mission, THAI is focusing more on innovation and technology to further promote Thailand’s investment and business opportunities and also to become the hub of the AEC.
Research and development as well as environmental issues will be part of the company’s operational objectives to make sure that we can meet future challenges through new business models and approaches that integrate those key elements.
Credits to Krittaphon Chantalitanon, Vice president, alliances and commercial strategy department, Thai Airways International