What has your company done in the past year to remain a top performer in your sector, and top of mind among your customers?
Making our customers feel at home when they fly with us has always been of paramount importance in Singapore Airlines’ service philosophy. Our staff around the world endeavour to put the needs of our customers at the heart of everything we do, reaffirming to them that we are still ‘A Great Way to Fly’.
We are committed to investment in the three main pillars of our brand promise to ensure we remain a top performer in the industry: through service excellence, product leadership and network connectivity. There has been significant investment in all three areas over the past year, and there will be even more in the year ahead, with new routes being added to our network and all-new cabin products to be introduced on new Airbus A380 aircraft in the second half of 2017.
What motivates you and your team to excel in all that you do?
With the industry becoming increasingly competitive, we will not rest on our laurels. Our customers are now more well-travelled and their travel preferences are also changing. As such, it is imperative for us to have customers’ best interests at heart and listen to their feedback, so that we can continue to deliver on our brand promise to all of them.
Credits to Mak Swee Wah, Executive vice president commercial, Singapore Airlines