Biggest achievement last year?
The simultaneous projects on our repositioning and expansion programme, which included the infinity-edge pool overlooking the cliff and sea, Breezeo (innovative beachside dining experience) and the upgrading of guestrooms.
With our repositioning and underlining statement, ‘A State of Exclusivity and Fascination’, we have made a commitment to our avid supporters and guests that we are prepared to offer them more than what is expected.
The one goal for this year?
The Royal Cliff Hotels Group brand name is currently at par with other first-class hotels, and we will strive to maintain this honour of being recognised among the best hotels in the world.
What must travel consultants do to be of more value to you?
We have a lot of good, loyal support from them through the years, which we value wholeheartedly, but we still wish there was more cooperation, sustainability and dedication from them, especially during the low periods.
While opting not to select preferred partners, rather, giving all our esteemed partners the equal chance of selling us, on our part, we are doing our best to serve each partner according to his needs – be it a conventional tour operator or online booking engine. It would be ideal if our partners give us the opportunity to be equally featured with the other products. In return, this would allow end-clients the option of personal preferences, where our 37 years of fame would relate as a positive reference.
To be the best in the field today, one must…Keep up with the changing times. We need to focus on top priorities to ensure that we are the best in what we do, as getting to be the best is the easy part, but sustaining the reputation requires a lot of dedication.
Credits to Khun Vitanart Vathanakul, Executive Director, Royal Cliff Hotel Group