What do you think has kept your organisation so successful in what it does all these years?
TCEB has integrated the action plans for the MICE industry development in all sectors and upgraded corporate missions in accordance with the 20-year national stategic plan (2017-2036) and the Thailand 4.0 model.
Under the action plans, TCEB retains its emphasis on operations in line with the Pracharath Policy (State of the People) through collaboration with strategic partners at all levels, both in the public and private sectors.
What latest innovations in products and services has your organisation introduced this year?TCEB is developing a digital sales kit in 360-degree virtual reality format on its website to promote world-class convention and exhbition centres in Thailand.
The digital sales kit presents an overview of each venue, along with features, services, transportation, accomodation, and type of set up it can handle such as meetings, conventions, exhibitions, concerts, special events, product launches, and entertainment shows.
The kit will thus help enhance the competitiveness of Thailand's MICE industry and put it on a comparable platform to its international rivals.
An organisation is only as good as its people. So, how is your organisation investing in the next generation of leaders?
TCEB aims to develop MICE specialists for the future through academic programs and achieving international standards such as Certified Exhibitions Managerment (CEM) and Certified Meeting Professional (CMP).
Credits to Chiruit Isarangkun, President, Thailand Convention & Exhibition Bureau