How has your organisation stayed ahead of the competition this year?
As a homegrown Asian cruise line with close to 25 years of valuable experience, we have always been proud of our deep-rooted Asian heritage; and with Genting Hong Kong’s vast experience in land- and sea-based operations, Star Cruises is able to leverage on the group’s key expertise in promoting its brand in the Asian market.
Together with the ongoing support of our local and regional business partners, Star Cruises continues to stay ahead, pioneering and growing the Asian cruise industry, forging new relationships and setting new benchmarks for ourselves and the industry. Star Cruises remains committed in offering best-in-class services and facilities.
What three factors are critical in bringing your organisation continually forward into the future?
Above all, Star Cruises intimately knows what Asian consumers like and how they like it. At the core of every Star Cruises voyage, we aspire to take the Asian hospitality to another level and go beyond the norm to deliver an experience filled with the heartfelt warmth and friendliness that we Asians are renowned for.
In addition, we have been fortunate to have cultivated a strong network of business partners. Alongside our travel agents, we have had the support of the media, including TTG Asia, and local government bodies that have invested in improving and building cruise infrastructure throughout the region.
Also, we owe our successes to the dedicated crew and employees at Star Cruises that has led us to where we are today. We are developing the next generation of leaders and continue to enhance our talents to offer best-in-class service and innovative offerings.
What can your trade partners and customers look forward to in doing business with you in 2019?
We value our trade partners and will continue to work hand-in-hand in providing exciting and unique experiences in 2019.
We will expand source markets, further develop the MICE and fly-cruise sector with exciting itineraries and innovative onboard offerings and form strategic alliances, which will create new opportunities for our trade partners and concurrently more attractive options for our customers. – Ang Moo Lim, president
Credits to Michael Goh, Senior vice president – international sales, Star Cruises