How has your organisation stayed ahead of the competition this year?
Thailand Convention & Exhibition Bureau (TCEB) has representatives in all key markets serving as an extended eye in spotting trends, enabling us to assess and keep pace or stay ahead of the industry.
Moreover, we have strong collaborations with overseas and domestic stakeholders and have always been in close communication with our clients, enabling us to design campaigns or products that meet the industry’s needs.
What three factors are critical in bringing your organisation continually forward into the future?
We have a thorough understanding of the industry that makes us stay on top of the industry, while a strong and healthy partnership with stakeholders has strengthened our roles and enabled us to earn trust from the industry.
Our flexibility, passion and willingness to deliver the best to the industry makes us understand the market’s needs and respond to both current needs and upcoming trends.
What can your trade partners and customers look forward to in doing business with you in 2019?
Guided by our new brand, Thailand: Redefine Your Business Events, TCEB will offer new ways and solutions to earn deliverables of hosting events in Thailand and to enjoy new experiences.
In 2019 we are introducing a support scheme to reward MICE agents who can bring in MI groups (1,000 – 10,000 pax) to Thailand. For those interested in holding their events in Thailand, TCEB is forming a partnership synergy with Thai suppliers to develop transport and accommodation privilege packages for overseas organisers making site inspections in Thailand.
Moreover, TCEB is focusing on attracting events in 10 S-Curve industries to help them maximise growth opportunities from Thailand’s 4.0 policy. We will contact the relevant Thai government agencies to get involved and support these events. – Nichapa Yoswee, senior vice president – business
Credits to Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau