TTG Travel Hall of Fame 2019

Singapore Airlines

What is the most impressive achievement for your company this year?

SIA is in the third year of our transformation programme which covers new initiatives to grow revenue, operational enhancements and improvements in our organisational structure. We have also been investing heavily in our digital transformation, with an aim to be the world’s leading digital airline. We are very proud of the achievements made to date.

It is often said that an organisation is only as strong as its people. What investments have your company made in talent development this year?

We fully agree that our staff are our most important asset. As part of our digital transformation, we have recognised the importance of getting all SIA staff on board, starting with better preparing our workforce in the digital era through training and skillset development, which includes an ambitious goal to train all of our ground staff by the end of next year in key areas of digital mindset, on data, agile and design thinking to focus on customers.

What can your trade partners and customers look forward to in doing business with you in 2020?

In September 2019, SIA launched its inaugural flight to Seattle. This will further strengthen the Singapore hub by providing customers faster and more convenient connectivity from key markets such as South-east Asia, South Asia and Australasia to North America.

Credits to W K Lim, Regional vice president, South-east Asia, Singapore Airlines