Singapore Airlines 2014

Singapore Airlines

What does this award mean to you and who do you want to share it with?

It is a great honour for Singapore Airlines to receive this award and we are grateful to our customers for their unwavering support. Our employees and stakeholders around the world strive to deliver the best travel experience for our customers and this award is a positive affirmation of their efforts and hard work. This award goes out to all in our SIA family and serves to motivate us to achieve greater heights.


What motivates you to excel in all that you do?

SIA staff members share a philosophy to place the needs of our customers at the heart of everything we do, constantly offering customers “a great way to fly”. This spirit of doing the best for our customers permeates throughout SIA and we believe in going the extra length to make the customer’s travel experience with us memorable.


What advice would you give to the next generation of tourism professionals who desire success in this trade?

Challenging economic times mean it is important to take a long-term approach and rethink traditional business models. Being flexible and nimble will be key to success in the travel trade. Customers today are increasingly sophisticated and have high expectations when they travel. This requires us to always be innovative, to enhance our products and services to meet customer expectations as well as the high standards we set for ourselves. 


Credits to Mr Mak Swee WahExecutive Vice President - Commercial, Singapore Airlines