TTG Travel Hall of Fame 2014 Lotte Tour

Lotte Tour

What does this award mean to you and who do you want to share it with?

I am deeply honored. This award motivates us to make new leaps forward for tourism development. I also want to share it with our employees who make a great effort for our company and our customers who love and support us.


What motivates you to excel in all that you do?

Our employees, company and country motivate me to excel in all that I do. I keep thinking about what I can do for them. These thoughts encourage us to explore new businesses such as the cruise industry. The world cruise companies continue expanding supply in Asia-Pacific. As South Korea is surrounded by water on three sides, we have a high potential for the cruise industry’s development and a beneficial effect on neighbours such as China, Japan, Taiwan and Singapore. We can develop a cruise industry together as a community and enjoy mutual advantages.


What advice would you give to the next generation of tourism professionals who desire success in this trade?

The first duty of the service field is customer satisfaction. Also, word-of-mouth advertising makes a big impact on the development of a country and its employees’ welfare. The basic qualification in tourism is a spirit of sacrifice. People should serve their parents with devotion. Without filial duty, they are not qualified to provide service to others. When we hire new employees, we see to it that they do their filial duty to their parents. Therefore, they can serve customers with that same spirit of sacrifice.


Credits to Mr Harry Baek, Executive Vice-President, Lotte Tour