Phoenix Tours was founded in 1957.

• Chairman: Mr. William Chang
• First travel agency to be listed on Taiwan’s stock market (2001); transferred to the main stock market in 2011.
• Capital: NTD 810,815,430 (approximately USD 25.33 million).
• Operations: Acts as a wholesaler and operator of outbound and inbound package tours, working with sub-agents, direct clients, individual travelers, incentive groups, and as GSA for airlines.