What factors have enabled your company to remain a top performer in your sector, and top of mind among your customers, all these years?
We believe it is important to stay true to the value proposition of our brand, be it in the everyday operations or in the decision-making process. This reassures our customers that we are an airline and a brand they can rely on to be consistent and provide the type of product and level of service they are used to.
At the same time, we must also remain flexible and constantly be willing to adapt to the ever changing landscape of the industry and the needs of our customers.
What is the one most important business decision you have made this year?
Aviation is a complex industry, with many moving parts that we have to constantly address, thus it is difficult to pinpoint just one important business decision I have made this year.
Some of this year’s highlights include the launch of our new cabin crew uniform to better align ourselves to our brand strategy and value proposition as a regional full service carrier, as well as the addition of six new Boeing 737-800 aircraft to our fleet.
We will also be receiving the first of our Boeing Max 8 aircraft soon and this year is pivotal in the planning and development of this new fleet of aircraft, which I believe will take us through the next chapter of the SilkAir story as we continue to expand our network in Asia-Pacific.
Credits to Leslie Thng, Chief executive, SilkAir
Picture: Ryan Pua, Vice president – commercial, SilkAir